

My approach is analytical, structured, and human-centered.
* Clarifying the real problem
* Mapping incentives, tradeoffs, and decision paths.
* Pressure-testing assumptions before teams commit to execution.
The goal is not more ideas, but better decisions.
Over time, you start to see that most product and business challenges are about misaligned incentives, unclear constraints, or the wrong assumptions. I focus on identifying those root causes so teams can address the real issue, not just the symptoms.